New Products

Posted Wednesday, November 17 2010 by jonathan

Don Norman has a great article in Core77 called Design Without Designers.

He very lucidly covers the differences between incremental improvement of existing products and creating fundamentally new, disruptive products. My takeaways are two:

  1. The analytics that drive incremental improvement run on short time scales, preventing them from measuring positive effects of changing customer behavior, which means
  2. Disruptive innovation that requires changes to customer behavior will always need a brave champion willing to face short-term negative metrics and the risk of long-term failure.

Is it any wonder most disruptive innovation comes from people who don't answer to risk-averse shareholders?

Your Thoughts?