Posted Wednesday, November 17 2010 by jonathan
He very lucidly covers the differences between incremental improvement of existing products and creating fundamentally new, disruptive products. My takeaways are two:
- The analytics that drive incremental improvement run on short time scales, preventing them from measuring positive effects of changing customer behavior, which means
- Disruptive innovation that requires changes to customer behavior will always need a brave champion willing to face short-term negative metrics and the risk of long-term failure.
Is it any wonder most disruptive innovation comes from people who don't answer to risk-averse shareholders?